Check Your Amazon SEO Score, Ranking Gaps, and More in Seconds
Instantly see how well your product page is optimized to rank on Amazon, across 12 criteria from title compliance to AI readiness, with clear fixes for every gap.
Example:· Use the ASIN from the marketplace you picked · Results in 10 to 20s
Scoring
Grade any Amazon listing in seconds
Paste an ASIN and get checked against a 12-point Amazon SEO rubric. Gallery count, star rating, and Prime eligibility come straight from live data, while title quality, bullet structure, and keyword strength are judged by AI against Amazon's actual ranking and content rules.
Find the weak spots fast. Every category is broken down so you know exactly where your SEO score is leaking points, plus a prioritized list of what to fix first to climb the search results.
amazon.com
Good, fix the weak spots
Title & Item Highlights83/100
Bullet Points100/100
Images & Video100/100
Reviews & Social Proof100/100
AI-Readiness (Rufus/COSMO)75/100
Content fix
See exactly what to fix, line by line
The moment a title or bullet point fails a rule, AI rewrites it for you automatically, no button to click. A compliant title format, sentence-case bullet headers (never ALL CAPS), and keyword-rich backend search terms, all generated straight from your real listing data. No guesswork, just SEO copy ready to paste in.
Before
Best Cheap Wireless Bluetooth Earbuds!!! Noise Cancelling Headphones For Gym Sports Waterproof IPX7 40Hrs Battery NEW 2026
After (63/75 chars)
AudioMax Wireless Earbuds, Active Noise Cancelling, 40Hr Battery, IPX7
Bullet header, before → after
WATERPROOF DESIGN: IPX7 rated for sweat and rain.
Workout-Ready Protection: IPX7 waterproof rating shields against sweat and rain, so training sessions never risk your earbuds.
Live data
Where does our data come from?
No stale exports and no recycled dashboards. Every audit pulls your live listing straight from the Amazon storefront you pick, grades it with AI against Amazon's current content rules, and backs your keyword choices with monthly search volume data.
19
Amazon marketplaces you can audit, from amazon.com to amazon.co.jp
12
SEO ranking criteria scored on every single audit
100
Keywords checked for monthly search volume in one run
20s
From pasting an ASIN to a scorecard with ready-to-use fixes
19 marketplaces
Your SEO score isn't the same in every country
The same ASIN can carry a different title, different bullet points, and a different ranking on amazon.de than it does on amazon.com. Sellers who only check their home marketplace are flying blind everywhere else they list.
Pick from 19 Amazon marketplaces, from the US to Japan to the UAE, and we pull the real listing straight from that storefront so your score, your keywords, and your fixes match the country you're actually trying to rank in.
Same ASIN, four marketplaces
amazon.com88/100
amazon.de61/100
amazon.co.jp74/100
amazon.ae45/100
Keyword research
Know what shoppers search before you write a word
The best listing in the world can't rank for keywords nobody types. Check the monthly Amazon search volume for any keyword, compare terms side by side, and build your title, bullets, and backend search terms on real shopper demand.
The Amazon SEO Checker is a listing audit tool that instantly reveals how well a product page is optimized to rank in Amazon search. Enter an ASIN and it pulls the live listing straight from the marketplace you pick, then scores it against 12 ranking criteria: title compliance, bullet structure, keyword usage, image count, reviews, Prime eligibility, and readiness for Amazon's AI search (Rufus and COSMO).
Every criterion comes back with a 0 to 100 score, a plain-language explanation, and a prioritized list of what to fix first. When your title or bullets fail a rule, AI writes compliant replacement copy you can paste straight into Seller Central.
Why it matters
Why Audit Your Amazon Listing?
Amazon ranks listings on relevance and performance, and content is the part you fully control. Titles over the character limit, ALL CAPS bullet headers, banned promotional words, or thin image galleries all quietly cost you positions that competitors happily take.
Regular audits catch those leaks before they cost sales. By knowing exactly which criteria you fail and fixing them with ready-to-use copy, you climb search results, win more clicks, and convert more of the traffic you already get.
What Every Audit Measures
12 criteria across six categories, each scored 0 to 100:
01
Title & Item Highlights
Character limits, the Brand + Product + attribute format, banned promotional terms, and natural keyword placement.
02
Bullet Points
Exactly five benefit-led bullets with sentence-case headers, correct length, and no keyword stuffing.
03
Images & Video
Gallery depth against the 7+ image benchmark, including lifestyle shots and infographics shoppers expect.
04
Reviews & Social Proof
Star rating against the 4.3+ threshold where listings start winning the comparison against category rivals.
05
Stock & Fulfillment
Prime eligibility through FBA or Seller Fulfilled Prime, the badge that lifts both click-through and ranking.
06
AI-Readiness (Rufus/COSMO)
Whether your copy answers who the product is for and when to use it, in factual sentences Amazon's AI can cite.
Amazon SEO Checker FAQs
Is the Amazon SEO Checker free to use?
Yes. The demo listing is free forever with no account, and a free account includes 3 full audits per month with AI fixes included. Pro will unlock unlimited audits.
How is the SEO score calculated?
Your listing is checked against 12 equally weighted criteria. Hard facts like image count, star rating, and Prime status come straight from live listing data, while judgment calls like title quality and bullet structure are graded by AI against Amazon's current content rules. The overall score is the average of all criteria on a 0 to 100 scale.
Which Amazon marketplaces can I audit?
All 19 marketplaces the tool supports, from amazon.com and amazon.co.uk to amazon.co.jp and amazon.com.au. The same ASIN can carry different content and a different score in each country, so pick the marketplace you actually sell in.
Where does the listing data come from?
Every audit fetches your live listing directly from the Amazon storefront you select at the moment you run it. Nothing is cached or recycled, so the score always reflects what shoppers see right now.
Can the tool fix the issues it finds?
Yes. When your title or bullets fail a rule, AI automatically writes a compliant replacement: title, Item Highlights, five bullets, description, and backend search terms. You can edit any part, copy it with one click, or ask the AI to rewrite a specific part with your own instructions.
Will running an audit affect my listing?
No. The audit only reads your public product page, exactly like a shopper visiting it. Nothing is changed on Amazon until you choose to paste the suggested copy into Seller Central yourself.
